By Seb Joseph

The Economist is using data from its expanding ad tech stack to establish a dynamic approach to how its ads are created and served as it readies data-driven buying for digital video.

The publisher believes creativity can still find its place in the automated realm of online advertising. Its internal technology underpins this view, powering ads that assemble themselves in real-time. Matching the tags on The Economist’s own content with popular content on other sites, the platform uses a mix of artificial intelligence and machine learning to target pre-planned headlines and graphics onto pages currently being viewed by its key audiences.

Early Read full story ›

Source: The Drum