Churchill insurance will tonight (1 June) launch a TV advertising campaign featuring an updated ad slogan to reflect a shift in brand positioning.
Three ads have been created by WCRS to run across TV, radio, digital and social with the aim of displaying both “emotional and functional authority” for customers, with the new end line ‘Depend on the Dog’, which references brand mascot Churchie the dog, to debut during Coronation Street on ITV.
The ads, directed by Joseph Mann, see a departure from Churchill’s recent CGI campaigns and instead uses real-time puppetry with everyday inanimate household objects such as a Read full story ›
Source: The Drum
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