By Sarah Vizard

The campaign, which will run throughout June, includes print, outdoor and social activity that aims to put sufferers at the heart of the message. It is based around the message #LastSummer thanking people for “rising to the challenge”.

Posters feature a sufferer, called Michael, who says he didn’t do the ice bucket challenge last year but five months later found out he had the disease of which there is no cure and 50% of people die within two years of diagnosis.

The campaign also thanks those who took part and donated, crediting “increased awareness and understanding”.

‘Last opportunity’

Speaking to Marketing Week, the charity’s Read full story ›

Source: Marketing Week