By Chris Turner

Jingles may not be cool, but they sure are catchy. Jungle Studios’ Chris Turner takes us on a journey through sound to chart the rise and fall of the jingle in advertising.

When I first suggested doing a short history of sonic branding that would include a history of jingles, my colleagues responded that jingles were naff, childish and not at all the serious business that they’re involved with.

Quite frankly, I was amazed. Who doesn’t love a jingle? And how boring would school have been without running around the playground singing “whoa Bodyform”?

So here I am hoping that you, the reader, Read full story ›

Source: The Drum