By Thomas Hobbs

Positioning the Churchill dog as the savior of everyday disasters, the campaign’s three spots – garage door, wallpaper and car stereo – show the brand mascot interacting with an everyday object that represents a timely insurance issue faced by customers.

Brooksbank, speaking to Marketing Week, said she hopes the personality of the ads will help the brand stand out amid widespread distrust among insurance consumers.

She said: “We did a lot of research prior to launching this campaign and the unifying insight was consumers think insurance ads are a chore and a con.

“There is a natural distrust of insurers and people think Read full story ›

Source: Marketing Week