By Minda Smiley

EW.com, the digital branch of magazine Entertainment Weekly, has rolled out a paid content strategy to increase revenue growth.

The move marks parent company Time Inc.’s first foray into paywall territory. It plans to implement similar paid content strategies across some of its other publications, including People, Real Simple, and Time, this summer.

Those who subscribe to Entertainment Weekly will continue to have unlimited access to content on all platforms, while visitors who are not subscribers will have free access up to a defined limit where they will then be prompted to sign up for a variety of paid options.

Rich Battista, president Read full story ›

Source: The Drum