By John McCarthy

Yopa has appointed digital performance agency Roast to administrate its content and search engine optimisation activity.

Following a competitive pitch, the online estate agents selected Roast to run SEO activity, alongside content creation.

Daniel Attia, managing director of Yopa, said: “Yopa provides the same level of service as traditional estate agents while drastically cutting the cost to consumers.

“Through our partnership with Roast, we aim to create cut through in the noisy online property market to demonstrate the positive experience and savings that YOPA can onffer.

Gareth Owen, managing director of Roast, added: “As a new business ourselves, we are thrilled to help launch Read full story ›

Source: The Drum