By Jon Davie

The German start-up behind the controversial AdBlock Plus software successfully defended its business in a German court last week.

The browser plug-in, which has been downloaded 400 million times, stops advertising formats from being displayed as users surf the web – and it’s just one of the tools internet users can use to filter out ads from their browsing experience.

That number of downloads is alarming enough, but the trend is even more pronounced among younger audiences, with research conducted for Adobe finding that levels of adblocking usage had hit 54 per cent of male US users aged 18-29.

It goes without Read full story ›

Source: The Drum