By Gillian West

Hungryhouse.co.uk is to sponsor all episodes of The Big Bang Theory on E4 after penning a seven-figure deal with Channel 4.

The 10 month partnership, which was brokered by Channel 4 Sales and MNC, will run from today (Tuesday 2 June) with Wordley Production responsible for the creative which demonstrates contextual links to the show.

Alice Mrongovius, marketing director at hungryhouse.co.uk, commented: “We’re really pleased to be teaming up with the ever popular E4 and The Big Bang Theory for our very first TV sponsorship. We have created this first series of idents that reflect both the tone and visuals of the Read full story ›

Source: The Drum