Unilever’s chief marketing and communications officer Keith Weed is never shy in expressing his opinion on the changing nature of marketing and the role marketers and brands should be playing. In a briefing with reporters at Cannes Lions 2015 on Tuesday where the FMCG giant announced a partnership with Vice that will see it co-create content for the broadcaster’s new female-focussed channel Broadly, he offered his thoughts on the future for marketers and brands.
‘In the near future all purchasing decisions will be based on “is this good?”’
“If we go back just 5-10 years people used to talk about my Read full story ›
Source: Marketing Week
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