Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

'75% of our business is stuff that Don Draper would feel uncomfortable with' – Sir Martin Sorrell on Mad Men and why print is undervalued

on Jun 25, 2015 | 0 comments

Johnny Hornby: Martin, during such a busy week packed with events and conferences, how do you work out what to make time for at Cannes and what not to make time for?

Sir Martin Sorrell: The answer is with difficulty. Our activity is focused on clients first and foremost. Given that we have this large number of media reviews going on in America, obviously getting to see clients who are in those media reviews is critically important. Then media owners.

And the last area is agency people – so we have our people and indeed competitors sadly – I wish there were Read full story ›

Source: The Drum