By Justin Pearse

Designed for Success: The secret of winning creativity

The Drum, in association with JKR, is catching up with some of this year’s Cannes Lions award winners to discover the secrets of their success.

The Product Design Grand Prix was awarded to the Lucky Iron Fish project, created by Geometry Global.

The campaign addressed a huge social issue in Cambodia.With the national diet mostly restricted fish and rice, a large amount of the population suffers from an iron deficiency.

Although a simple solution was available, adding a piece of iron to the pot in which the family meal was cooked, giving up to 75% of Read full story ›

Source: The Drum