Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Sport England’s CEO on strategic rigour and gender representation

on Jun 26, 2015 | 0 comments

By Mindi Chahal

Sport-England-This-Girl-Can-2015

Sport England’s ‘This Girl Can’ campaign has won a gold in the new Glass Lion: The Lion for Change award, introduced this year to recognise work that addresses issues of gender inequality or prejudice.

The award follows This Girl Can’s success at the Cannes Health Lions, as the campaign was presented with the Grand Prix for Good award, which is one of only two Grand Prix For Good accolades, both of which are presented by the United Nations and recognise campaigns that have a public service message.

For CEO, Jennie Price, Sport England’s success is down to strategic rigour and the capabilities Read full story ›

Source: Marketing Week