By Seb Joseph

O2 is integrating its marketing in a way that matches the seamless mobile interactions users demand as it launches a nationwide push to highlight its role in bringing some of those experiences to life.

Question marks hover over the future of the brand ahead of its proposed purchase by Three’s owner Hutchison. But until regulators give their verdict on the deal, it is business as usual for O2’s marketers who are adjusting to an integrated way of working, across disciplines and teams, in order to think experience-first.

“There’s no change,” to O2’s marketing despite Telefonica and Hutchison agreement on £10.25bn fee Read full story ›

Source: The Drum