By John Glenday

Marketing communications brand J. Walter Thompson London has unwrapped its @cannesin140 Twitter page, designed to recreate descriptions of every Cannes Lion Gold winning campaign using nothing but emoji characters.

The off the wall project is described as a simple and fun way of keeping tabs on the awards by providing an ‘at-a-glance’ breakdown of each campaign.

Toby Chiswick, social media director at J.Walter Thompson, said: “With @Cannesin140 we wanted to deliver something helpful but that also celebrated the great work on show and captured the fun of this utterly unique event.

“Whether you love them or not Emojis are ubiquitous at the moment Read full story ›

Source: The Drum