Every year we see an increasing number of technology companies at Cannes Lions, an event once purely for advertising creatives. As a technology company leader, and regular Cannes attendee, what impact is this change having?

No one denies anymore the critical role technology plays in everyone’s job in media and marketing, whether you’re a media buyer or seller, marketer or ad creative. As a creative, code and algorithms are essential to your relationship with your audience. So the face of Cannes is naturally evolving to reflect the industry. This is what you’d expect of the festival as it’s always been Read full story ›

Source: The Drum