Mini is to roll out a new product and brand strategy that will see the BMW-owned auto company release a paired back logo, new font and new visuals.
Mini has also taken a different approach to marketing, which can first be seen in the launch campaign for the new Mini Clubman model. The campaign will be the first to sport the revamped 2D logo which replaces the existing 3D logo and a new Serif font that has been developed from a typeface manually-set by Swiss designers used in publishing, has been introduced.
The Clubman campaign, which launched earlier this week (24 Read full story ›
Source: The Drum
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