What were the motivations behind ‘Instafame’?
A team in the company noticed this trend of young boys – 15 to 18 year olds – with hundreds of thousands of followers, in some cases millions of followers. And basically they didn’t really do anything specific that you could point to. Thousands and thousands of likes were being generated for cute boys just looking at the camera kind of sheepishly. We found this massive amount of adoration for boys – it was really just boys we saw this happening with. We wondered what impact does that have on the kids’ self perception and Read full story ›
Source: The Drum
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