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Unilever launches global crowdsourcing platform to solve sustainability issues

on Jun 26, 2015 | 0 comments

By Mindi Chahal

The new platform, dubbed Foundry Ideas, was unveiled during a keynote speech from the brand’s senior vice president of global media, Luis Di Como.

Speaking to Marketing Week after the announcement, Di Como said: “We believe in a world where there is much more collaboration, so we are creating a platform where it’s not a two-way dialogue between Unilever and a start up, it connects everybody.

“We all have the challenge to make sustainability common place. We live in a world with limited resources and we cannot continue living like this.”

The brand is launching the Foundry Ideas platform with three ‘grand challenges’ Read full story ›

Source: Marketing Week