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Unilever CMO: 'I’d love to see agencies take responsibility for reintegrating'

on Jun 26, 2015 | 0 comments

Johnny Hornby: How do you work out what you make time for – and what you don’t – during this busy week?

Keith Weed: Some people come to Cannes and say: ‘Oh, I’m not sure, I didn’t get very much out of it.’

If you don’t then it’s your fault. Because everything’s here – just be choiceful.

Johnny Hornby: Is it indicative of the changing nature of Cannes, and the changing nature of communications, and the changing nature of your job… Has this now become a tech conference rather than an ad conference?

Keith Weed: It’s interesting you say that, actually. If you look Read full story ›

Source: The Drum