By Sarah Vizard

Why Unilever is getting its agencies to prove their worth

Earlier this year Unilever announced a review of its estimated $8bn global planning and buying account, so Marketing Week caught up with Luis Di Como, senior vice president of media, on how and why it’s implementing the process.

The brand is not in a pitch at this time, according to Di Como, but is instead asking all its existing agencies to come and present to the brand. He said: “We take a different approach in the industry. We are asking our incumbent agencies to come and demonstrate that they have the Read full story ›

Source: Marketing Week