1. MTV wants to become television’s Instagram
MTV rebrand will see it change its slogan from ‘I Want My MTV” to “I Am My MTV” and introduce a raft of new features allowing social media influencers and fans to create short-form content to appear on its television channels.
The youth brand will take video content produced via Instagram or Vine with the hashtag #MTVbump and show it on its channels in less than two hours through a CMS designed by B-Reel Creative.
The social media content, which could include Gogglebox-style reaction videos to shows such as Geordie Shore or artistic Vine clips, Read full story ›
Source: Marketing Week
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