By Minda Smiley

‘Lucky Iron Fish,’ this year’s product design ‘Grand Prix’ winner at Cannes Lions, has been wrapped up in controversy after some have questioned whether or not Geometry Global-Dubai and Memac Ogilvy MENA deserved the win since the agencies didn’t design the product themselves.

Geometry Global claims that it misunderstood that there could only be one entrant company across all categories, so it entered into the ‘Product Design’ category on behalf of Lucky Iron Fish and was therefore named ‘entrant company.’

Yet it acknowledged that the product design and prototype were designed by Lucky Iron Fish – Geometry Global just helped introduce the Read full story ›

Source: The Drum