By Thomas Hobbs

Of the £2.13bn spent on display ads across the internet and mobile last year, £960m was spent on programmatic and its solutions such as automated systems and real time bidding.

The IAB anticipates programmatic will grow even further. It predicts that programmatic will account for between 70% and 80% of all digital ad spend in the UK by 2018.

“Programmatic’s role in digital ad buying has grown from virtually zero to nearly half of all transactions in just five years,” says Tim Elkington, chief strategy officer at the IAB.

Programmatic advertising is most popular on mobile platforms with its share of mobile ad Read full story ›

Source: Marketing Week