By Seb Joseph

Mobile advertising is increasingly becoming a programmatic buy for advertisers, accounting for two thirds of mobile ad sales in the UK, according to a report.

Some 64 per cent of display and video inventory was sold automatically either directly from publishers or through programmatic exchanges in 2014, revealed the Internet Advertising Bureau (IAB).

It is almost double mobile’s share of the programmatic pie in 2013 (37 per cent), a sign that publishers are rapidly adapting programmatic techniques from display for use with mobile.

The explosion of video and native ad formats has been key to this shift with publishers’ efforts to push them Read full story ›

Source: The Drum