The arrival of Serial last year was a landmark moment for podcasts. To date, over 90 million people have downloaded the 12 part series – more than double the audience of a Mad Men season premiere – and 99 per cent listened to every episode.
Yet few advertisers are harnessing the power of the medium. Speaking at the Cannes Lions festival co-creator Sarah Koenig - the daughter of famed Volkswagen copywriter Julian Koenig – said there is a huge audience ready for this new kind of storytelling.
Indeed, nearly a quarter of Serial’s listeners had never listened to a podcast Read full story ›
Source: The Drum
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