Brands are increasingly looking to move into the gluten-free market due to growing consumer interest and strong sales.
In May Costa added a wrap to its growing gluten-free food range as part of an effort to “listen to what customers want to see on our menu” and target the one in 100 people who have coeliac disease in the UK.
May also saw the launch of älska in the UK, a Swedish gluten-free and vegan cider.
The gluten-free food category grew by 14.6% to £140m in 2014 according to data from Euromonitor. “Free-from” bread also saw sales rise by 24.8% to £35m year Read full story ›
Source: Marketing Week
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