By Jennifer Faull

Robinsons has rolled out a nostalgic marketing push to mark the 80 year anniversary of its partnership with tennis tournament Wimbledon.

Ahead of play commencing today (29 June), Robinsons owner Britvic revealed it had once again renewed the sponsorship deal for a further five years, covering the tournaments from 2016 to 2020.

“We are very proud of the unique history shared between Robinson’s and Wimbledon, and as we celebrate the 80th anniversary of the partnership, we are excited to be reaffirming our relationship with one of the most important British sporting events in the calendar,” said Matt Barwell, Britvic’s chief marketing officer.

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Source: The Drum