If there was one poignant moment which struck home for me in the aftermath of the Tunisia tragedy, it was a traumatised holidaymaker talking on national news about his ‘sympathy’ for a 20-something travel rep.
This was not a compassionate response to the rep having been injured or harmed – instead that he recognised the young woman had absolutely been shoved in the line of fire and tasked with communicating on behalf of her travel operator employer.
It was, without doubt, a further ‘ouch’ PR moment for another travel brand which had been left wanting when it came to appropriate crisis communications.
Source: The Drum
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