By John Glenday

Music recognition app Shazam is seeking to bolster its advertising business by introducing profiles for some of the biggest names in the industry; including One Direction, Calvin Harris and Coldplay.

New social functionality will automatically sign-up users to ‘follow’ Shazamed artists, enabling them to view what songs their idols are currently playing.

It is hoped that the feature will drive further page views and traffic to the app and in turn the amount of advertising revenue which the service can command.

Speaking to Business Insider Shazam’s executive chairman said: “For us as a company it’s beneficial because we’ll be able to increase the Read full story ›

Source: The Drum