By Sarah Vizard

Morrisons sales increased by 0.6% in the 12 weeks to 21 June, ahead of the wider market which saw a decrease of 0.1% compared to a year ago. That was enough for the supermarket to increase its market share by 0.1 percentage points to 11% as it benefitted from an increase in online shopping.

“While only a small increase against a weak 2014, this does represent the first market share gains made my Morrisons since December 2011,” Kantar Worldpanel’s head of retail and consumer insight Fraser McKevitt.

Morrisons has made a number of customer-focused changes in store including reintroducing manned express Read full story ›

Source: Marketing Week