Black Eyed Peas founder, singer and entrepreneur will.i.am joined a panel of media and ad industry leaders this week at Cannes Lions to discuss the future of the creative industries.
At the event, hosted by global communications group The&Partnership and The Wall Street Journal, will.i.am urged the advertising industry to think about advertising as “adding value to communities”, not “advertising or marketing”.
Talking about advertising that focuses on selling rather than adding value to communities, will.i.am said: “You know people don’t like it on YouTube. They skip it.”
Ensured by Google marketing executive Lorraine Twohill that 87 per cent of people do not Read full story ›
Source: The Drum