Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Morrisons come back continues as sales increase ahead of rivals

on Jun 30, 2015 | 0 comments

By Jennifer Faull

Morrisons has achieved the largest sales increase among the ‘big four’ retailers for the second month in a row

While Tesco, Sainsbury’s and Asda all saw sales fall – a 1.3 per cent drop at Tesco and Sainsbury’s and 3.5 per cent at Asda – Morrisons increased its sales by 0.6 per cent, which was supported by an increase in online shopping.

Furthermore, the retailer has increased its market share to 11.0 per cent, up 0.1 percentage points compared with a year ago.

Commenting on the latest grocery share figures from Kantar Worldpanel, which covered the 12 weeks ending 21 June, Fraser Read full story ›

Source: The Drum