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Brand of the Day: United Airlines

on Jun 30, 2015 | 0 comments

By Tony Connelly

United Airlines announced that it will run its first flight using fuel generated from farm waste and oils derived from animal fat this summer.

The flight from Los Angeles International Airport to San Francisco will be a significant pillar in the history of aviation as it will mark the first time a domestic airliner operates a passenger flight using an alternative fuel source.

The company is also set to announce a $30m investment into a leading biofuel producer, Fulcrum BioEnergy. The move represents the largest ever investment by domestic airline into alternative fuels and will help the company market an eco-friendly image.

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Source: The Drum