Facebook has hired Google’s Andy Mihalop to head up the UK operation of its ad tech operation Atlas – its equivalent to Doubleclick.
Mihalop, who was Google’s head of biddable media, and second in command for DoubleClick in the UK, is understood to be on gardening leave for the next couple of months.
His remit once he takes up his new role in September will include scaling Atlas operations in the UK as well as helping develop the product itself, with Facebook understood to be harbouring an ambitious road map as it looks to compete head to head with Google for advertising Read full story ›
Source: The Drum
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