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A thirst for innovation – Heineken's refreshing approach to creativity

on Jun 30, 2015 | 0 comments

By John Reynolds

Across a beer category frothing in creative mediocrity Heineken’s advertising has stood out for some time.

It’s no surprise then that it snatched the award for Creative Marketer of the Year at this year’s Cannes Lions International Festival of Creativity. Festival chief executive Philip Thomas highlighted the experimental approach of its recent campaigns, noting it never lost sight of the core essence of its brands, which include Fosters, Strongbow and Kronenbourg.

In 2014, for example, the company made a 15-second film based on a tweet, ran an Instagram campaign for Gay Pride month, and trialled a mobile-only campaign for a new beer-tequila Read full story ›

Source: The Drum