By Sarah Vizard

The roll out means customers will be able to order more than 10,000 items through Amazon’s Prime Now mobile app between the hours of 8am and midnight and have them delivered within the hour. It includes popular items such as games consoles, sports equipment, batteries and coffee.

Amazon first launched the service in New York at the end of last year and has since expanded it to five US cities including Dallas and Miami.

It comes as retailers up their investment in fulfilment – making it easier for customers to collect items they have ordered online in store.

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Source: Marketing Week