Elex Games, currently China’s largest distributor of social online games, has appointed The Specialist Works’ TV division Broadcast House to launch a TV campaign in the UK for its latest adventure-strategy game, Clash of Kings.
The campaign will use advanced optimisation tools to track and attribute app downloads (for Android and iOS) back to individual TV spots.
Matthew Pover, director of strategy at Broadcast House, said: “Our partnership with Elex has allowed us to engineer a bespoke analytics package, tracking and attributing app downloads back to individual TV spots. Elex Games really recognises the value of our approach and how it can Read full story ›
Source: The Drum
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