Video game developer and publisher Ubisoft has appointed Havas Media to its media planning and buying account.
Ubisoft, which counts Assassin’s Creed, Just Dance, Tom Clancy’s video game series, Rayman and Far Cry among its portfolio, has tasked Havas Media to handle its products across 17 countries in Europe and Australia. The contract will also involve the management and central coordination of all of Ubisoft’s central and local media activation.
“We are very pleased to announce our partnership with Havas Media,” said Geoffroy Sardin, senior vice president sales and marketing at Ubisoft.
“During the competitive pitch process the team were able to clearly Read full story ›
Source: The Drum
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