By Thomas Hobbs

The accident resulted in four people being seriously injured and led to the temporary closure of Alton Towers, as well as a number of rides at its other theme parks. However Merlin said it lost significant value from the five-day closure and that visitor numbers at both Alton Towers and Thorpe Park have been down on usual levels ever since.

Speaking on a conference call this morning (27 July), boss Nick Varney said that while its peak trading period is still to come in August, at the moment the trend in visitor numbers suggests a “material impact on the rest of Read full story ›

Source: Marketing Week