By Mindi Chahal

‘Fast fashion’, where clothes are designed to be made and sold cheaply then used for a short time before being replaced, has been the driving force behind some of the high street’s most successful brands in the past decade. However, an increasing number of retailers and labels are reacting against the trend in an effort to create lasting fashion instead.

Using recycled, responsibly sourced and more durable materials is becoming a more popular way of designing and manufacturing clothes, with Adidas, Jigsaw and Asos putting it at the forefront of their retailing efforts. But can designs that are made to last Read full story ›

Source: Marketing Week