By Minda Smiley

Online radio service Pandora has officially launched its ‘Sponsored Listening’ feature for advertisers that gives listeners an hour of ad-free music once they engage with a brand’s video or interactive media for at least 15 seconds.

According to Pandora, the tool resulted in a 12 per cent increase in brand awareness and 30 per cent lift in purchase intent for advertisers during its beta testing period.

Land Rover was one of the brands who tested the ad format, with a 360 degree video that showcased different views of a car driving through sand.

Brands including Yuengling, Gatorade, and Corona Extra have signed on Read full story ›

Source: The Drum