By Jennifer Faull

In May, the clubs were promoted to the Premier League.

To engage all three ahead of the start of the season next month, Sky Sports used Sky AdSmart – a tool which can target TV viewers by postcode – to reach people who live in the postcode regions of BH, NR and WD with a special ‘Welcome to the Premier League’ TV ad.

The activity formed part of a wider ‘Start of Season’ campaign from the sports broadcaster.

Nikhil Shah, media manager for sales and marketing at Sky, explained: “With the much-anticipated new Premier League season kicking off next month we thought it Read full story ›

Source: The Drum