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Domino’s takes jab at Pizza Hut with ‘Pizza School’ site

on Jul 27, 2015 | 0 comments

By Minda Smiley

Global chain Domino’s has launched a site called Pizza School where users can browse around a virtual campus and watch instructional videos on how to make pizza.

Created by CP+B, the site is Domino’s attempt to one up Pizza Hut, which has gotten a lot of attention lately because of its hot dog bites pizza.

By featuring the different steps it takes to make a pizza, from rolling the dough to spreading the sauce and adding cheese with toppings, Domino’s hopes to appeal to consumers with its gimmick-free pies while making fun of Pizza Hut’s ‘crazy concoctions.’

The chain even set Read full story ›

Source: The Drum