By John McCarthy

An extensive study from Havas Sports & Entertainment into global music consumption patterns has unearthed a number of surprising findings in the UK market.

The ‘Fans.Passions.Brands’ study, conducted in partnership with the University of Southern California’s Annenberg Innovation Lab, questioned 18,000 people across 17 countries on how they consume, discover and engage with music.

1,000 British respondents revealed that the UK still boasts some old school music fans with 73 of respondents claiming to still purchase CDs and other physical media. Only 43 per cent admitted to purchasing digital copies through the likes of iTunes, Google Play and Amazon.

Additionally, radio remained the Read full story ›

Source: The Drum