By Sarah Vizard

The study found that spend grew by 8.2% in the first quarter to reach £4.71bn, boosted by mobile which saw growth of 50.9%. The figures caused Warc to up its growth predictions for the year to 6.2% with the Rugby World Cup and advances in digital outdoor advertising expected to boost ad revenues in the latter part of the year.

Continued strong growth is expected through 2016, with the UK set to ad spend increase at the third highest rate of any global market, behind only China and India.

The spending boost comes despite economic concerns particularly due to the crisis in Read full story ›

Source: Marketing Week