By Justin Kirby

As Somethin’ Else’s MD Steve Ackerman points out, it’s worth noting that BC&E is a relatively new category with a smaller pool from which cream can rise to the top: “With anything new the quality threshold can move very quickly, but it can mean that you’re starting at a lower place initially when compared to other more established categories like TV, Print and Outdoor advertising.”

Interestingly, Somethin’ Else describe themselves as a hybrid of ad agency and production company, which provides a glimpse of not only the different perspectives that come to the category judging table, but also the evolution of Read full story ›

Source: The Drum