By Staff Writer

It’s been exactly one month since the dust settled on Cannes Lions 2015.

Here, Phil Thomas, chief exectuive of Lions Festivals offers some insider tips for agencies planning to enter their work next year.

How do you select the juries?

We take each entry category and look at countries we feel should be represented based on which have won awards over the past three years. We aim to have a balance of holding companies, networks and independents.

At end of the process, we have a matrix that we can refer back to and monitor regularity and quality.

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Source: The Drum