ISBA’s director of media and advertising, Bob Wotton, has responded to the debate surrounding the future of the BBC, saying the introduction of advertising could hurt the industry in the long term.
Wotton’s comments came following a recent poll conducted by ad-tech firm TubeMogul, which suggested as many as 60 per cent of Brits could be open to an ad-funded BBC. Published ahead of the BBC’s most comprehensive review of its funding-model, statistics such as this will inevitably pique the interest of advertisers.
However, Wotton warned that while “quite a few would love to share the National Lottery access of Read full story ›
Source: The Drum
Industry News