By Paul Bennun

Amara’s Law says, “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.”

It’s true – and it’s becoming a huge issue for brands who aren’t in full control of their complete hardware/software stack, which, in practical terms, means those brands not called ‘Apple’ or ‘Google’.

Grey-hairs will remember how the earth shook at the birth of the mobile internet, around the turn of the millennium. If you had any vision, you were convinced the text interface of WAP, brought to you at a crazy-fast 10 kilobits per second, would change Read full story ›

Source: The Drum